Enterprise Web Application Development for Media Company
Discover how Romexsoft developed custom software to help the media company manage advertisements and control its broadcasting process.
Executive Summary
Our Customer
TRK “LUX” is a leading mass media enterprise in Ukraine, managing a diverse portfolio of media companies that includes multiple radio stations, news portals, a television channel, and an advertising agency. The holding employs a substantial team of journalists and media professionals across its various platforms.
The Obstacles They Faced
The customer needed a unified solution to efficiently manage multi-city radio streams, track advertising orders, and ensure compliance with regulatory standards in broadcasting.
How We Helped
Our team delivered a centralized web application, OpenMarket, enabling to efficiently manage advertising campaigns, streamline broadcasting workflows, and optimize ad placements through advanced scheduling, search capabilities, and seamless integration with Sound Imperia software.
The Challenge
Managing Distributed Broadcasting Operations
As the enterprise media organization the client faced significant challenges in managing its broadcasting operations across multiple radio streams in various cities. Their existing processes were cumbersome, making it difficult to streamline workflows and ensure compliance with advertising standards and regulations. The following key challenges emerged:
- Centralized advertisement management
The company needed a unified platform to manage all advertising campaigns efficiently. Their existing system lacked the ability to consolidate advertisements in one place, leading to fragmented operations and delays in execution. - Order tracking and compliance monitoring
Ensuring that advertising orders were properly tracked and aired at the right times posed a significant challenge. Additionally, the team required tools to monitor and verify compliance with legislative regulations and internal standards, avoiding potential fines or reputational risks. - Remote access for stream management
With radio streams distributed across different cities, managing them remotely became a necessity. The lack of centralized control and remote access capabilities made it difficult to oversee operations, make adjustments, and resolve issues in real-time.
The Solution
Transforming Radio Advertising and Broadcasting
To address the challenges of the client we developed OpenMarket, a comprehensive web application designed to centralize and streamline the management of advertisements and broadcasting across multiple stream channels. This tailored software provided the tools needed to oversee advertising operations, optimize schedules, and ensure seamless delivery of radio content to the audience.
Centralized Advertisement Management
OpenMarket introduced a unified platform where all advertisements could be accessed and managed in one place. The application allowed users to view all ads, schedule their timelines, and dynamically adjust placements to align with specific target audience preferences. This streamlined approach significantly reduced inefficiencies in handling advertising operations.
Enhanced Advertisement Processing
To further support the broadcasting workflow, OpenMarket enabled the processing of advertisements in both MP3 format and text scripts, providing radio DJs with the flexibility to integrate ads seamlessly into live shows. Additionally, the application was integrated with Sound Imperia software, automating the preparation of data for broadcasting and enabling on-demand management.
Optimized Search and Performance
To reduce the time spent managing advertisements and enhance operational efficiency, Romexsoft implemented advanced search capabilities, including full-text search, hit highlighting, and faceted search, powered by Solr integration. These features allowed users to locate, filter, and prioritize advertisements quickly and effectively.
Core functionalities of the application:
- Campaign management
Tools to create, schedule, and manage advertising campaigns effortlessly. - Filter-based search
A powerful, Solr-integrated search engine to refine and locate advertisements with ease. - On-air advertisement grid
A visual representation of ad placements, offering a clear overview of scheduled content. - Ad placement scheduler
Automated instrument for precise scheduling of ads to optimize airtime usage. - Dashboards and analytics
comprehensive reporting features with key metrics and actionable insights for informed decision-making.
Tech stack utilized
The Results
Maximizing Efficiency and Accuracy in Advertising Management
The implementation of OpenMarket transformed the way the customer managed its advertising and broadcasting operations. By consolidating all radio stations’ and substations’ advertisement spaces into a single platform, the company resolved critical pain points and achieved significant operational improvements:
- Avoidance of Conflicting Ads
OpenMarket eliminated the risk of releasing competitive advertisements during the same commercial break, ensuring compliance with internal policies and enhancing customer satisfaction. - Prevention of Double-Selling Ad Spaces
The centralized system provided full visibility into ad schedules and availability, preventing different managers from accidentally selling the same ad space to multiple clients. - Automation and Efficiency
The solution introduced maximum automation into everyday processes, reducing manual errors, accelerating workflows, and freeing up resources for strategic tasks.
OpenMarket not only reduced the critical impact of operational inefficiencies but also positioned Media Company to deliver a seamless and reliable advertising experience for its clients.
Why Romexsoft
Partner with Us to Build Custom Ad Management Solution
Romexsoft is an AWS-certified Consulting Partner, trusted Software Development Company and Managed Service Provider, founded in 2004. We help customer-centric companies build, run, and optimize their cloud systems on AWS with creative, stable, and cost-efficient solutions.
Our key values
- Delivery of quality solutions
- Customer satisfaction
- Long-term partnership
We have successfully delivered 100+ projects and have a proven track record in FinTech, HealthCare, AdTech, and Media industries.
Romexsoft possesses a 5-star rating on Clutch due to its strong expertise, responsiveness, and commitment. 60% of our clients have been working with us for over 4 years.
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